Motorcycle & Scooter Brand seeking Micro (10K–100K)

Creative Direction

* Template: Brand Awareness + Testimonial * Key message: See script https://docs.google.com/document/d/1BvqUi9BGNsuCwkgWHoMk9dWGV3Tfgi4-AfY2_u88jgA/edit?usp=sharing * Hook: Weave the brand naturally into a relatable moment — open with the result or feeling the product gave you * Body: Show the brand fitting into the creator's real routine; share genuine experience and what changed * CTA: Mention the brand name and where to find it; recommend to viewers with the same need Do: * Keep it natural and on-brand * Be specific and sincere * Make it fun and engaging
 Don't: * Don't make it feel like a hard ad * Don't read a script word-for-word
 Tone: Casual
 Note: No need to write script — scripts are already ready (TBD on client final approval) Creator & Shoot Breakdown Male Creator (Bahasa Melayu) — 3 creator, TikTok. 3 videos per creator, 1x onsite shooting. Male Creator (English) — 1 creator, TikTok. 3 videos per creator, 1x onsite shooting. Female Creator (Bahasa Melayu) — 1 creator, TikTok. 3 videos per creator, 1x onsite shooting.

About this campaign

Template: Brand Awareness + Testimonial Key message: see script https://docs.google.com/document/d/1BvqUi9BGNsuCwkgWHoMk9dWGV3Tfgi4-AfY2_u88jgA/edit?usp=sharing Hook: Weave the brand naturally into a relatable moment Open with the result or feeling the product gave you Body: Show the brand fitting into the creator's real routine Share your genuine experience and what changed for you CTA: Mention the brand name and where to find it Recommend it to viewers who have the same need Do: Keep it nat